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Indiana University Kokomo
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Bachelor of Science in Marketing

Marketing Concentration

This concentration is concerned with activities related to the marketing and distribution of goods and services from the source of supply to the source of demand, both locally and internationally.

This concentration is particularly appropriate for careers in advertising, sales, brand management, retailing, wholesaling, market planning, industrial marketing, international marketing, marketing research, distribution, and marketing management in various types of organizations.   

Concentration Requirements

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