Marketing Concentration 

General Description

This concentration is concerned with activities related to the marketing of goods and services from the source of supply to the source of demand.  Areas of study include buyer behavior, product and service development, pricing policies, institutions and channels of distribution, advertising and promotion, marketing research, personal selling, industrial marketing, Internet marketing, international marketing, and marketing strategy and policy.

The marketing curriculum focuses on the skills needed to plan, implement, and evaluate an organization’s programs related to marketing and distribution of goods and services. The curriculum helps students develop a clear understanding of marketing and distribution functions and how they interrelate with other functions of the firm.

The marketing concentration is particularly appropriate for careers in advertising, sales, brand management, retailing, wholesaling, market planning, industrial marketing, international marketing, marketing research, distribution, and marketing management in various types of organizations.

Course Requirements

Basic Business Curriculum

Sophomore Years: BUS A201, A202, L201.

Junior and Senior Years: M303, M405, M450, any three of the following: BUS D302, E340, G300, J404, M407, M415, M419, M480, P421, S320, W430, X487, Z404 and 3 credit hours chosen from any 300-400 level business courses.